There are numerous ways schools can communicate with parents. Teachers and admin staff tend to use a range of methods, but which technology do parents prefer and do schools know about them?
When you ask primary school senior leaders how parents prefer to receive information about their child, there is a bias towards the use of email or text messaging, with attachments or prompts to online materials. However, nearly a third indicate that they believe parents prefer information being delivered by printed sheets of paper, sent home with their child. What is interesting here is that only a fifth of parents identify the same preference for printed sheets, suggesting a misconception from SLT.
Parents are much more likely to identify a preference for receiving information via an app on their mobile device, prompted by push notifications and alerts. Given that some senior leaders are unsure of parents’ preferences, it is possible that with these new insights, senior leaders may be open to the interest shown for mobile apps.
Secondary school leaders are significantly less likely to believe that parents have a preference for printed sheets of paper sent home with children. While half of senior and ICT leaders identify a preference for email and text-message solutions, there is a belief by a quarter of senior leaders and a third of ICT leaders that parents prefer receiving information about their child on a smartphone app.
What is interesting here, is that some parents do not follow this trend, being more likely to prefer email and SMS, while a fifth of all parents still show a preference for printed sheets. This shows that there is no clear consensus in preferences.