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Key Personnel


Lawrence Royston - Managing Director

Has twenty years experience in designing software solutions to solve business problems. After a period developing software in a shipping communications software house, Lawrence started a software development company with Joanne Royston and a couple of colleagues.
The company produced the first windows-based unified messaging and shipbroking database within the shipping community. The company installed software in 50 countries and was a leading provider in the sector.
The company was sold in 2001 to its nearest rival. At the time of sale, the company employed 30 people, had a multi-million pound turnover and had offices in central London. Lawrence was Managing Director.

Lawrence conceived the Messenger product with Joanne and evolved not only the Groupcall product and brand but also relationships with major industry partners. Lawrence deals with design and development for the Groupcall range of products.

Stuart Abrahams - Commercial Director 

Stuart Abrahams joined Groupcall in April 2008. Before that he spent over 5 years at Pearson PLC as Sales & Marketing Director for the Phoenix business unit. In total Stuart has over 15 years experience of technology in the education sector.

Specialising in areas including communication, education management systems, system integration, technology infrastructures and management, managed services, Internet security and connectivity. Stuart has also been elected to the BESA Executive Council for the next 2 years.

Sir Bob Geldof - Co-founder of Groupcall Limited

Although best known for the 1985 Live Aid and 2005 Live 8 concerts, as a rock star with the Boomtown Rats and as a campaigner on a range of issues, Bob Geldof is also a proven businessman.

In addition to being a founding partner of Groupcall, he established the pioneering TV production company, Planet 24. In the late 1990s, he moved into new media, launching the online travel agency site and the mobile portal WapWorld. His current TV production company, Ten Alps, has made a series of high profile documentaries for BBC, Channel 4, Five, Sky One and Discovery.

He was awarded a knighthood in June 1986, and in the last two years has received the Nobel Man Of Peace Award, the MTV Free Your Mind Award and a Brits Lifetime Achievement Award for outstanding contribution to music. 

Alex Felton - Technical Director

An accomplished software developer, Alex Felton has worked closely with Lawrence Royston for many years, creating software solutions across a range of market sectors. Alex has a long track record of delivering innovative software solutions across multiple platforms, from the initial building blocks through to the complete end user application.

This included the creation of a unified multi-user communications system for mission-critical applications in the shipping industry. At Groupcall, Alex is responsible for developing the Groupcall suite of products, for product enhancements and upgrades and, with Lawrence, for the company's product development strategy.

Joanne Royston - Operations Director

Joanne has over 15 years experience in accounting and running efficient companies; Joanne ran the customer liaison and accounting functions along with managing the steady running of the ship-broking software business.

Within Groupcall, Joanne is company secretary running all accounting functions, managing customer response and responsiveness. Joanne also provides ongoing day to day customer support and manages the company's relationship with the service providers.

Joanne manages all product implementation and provides training materials and courses to clients in all Groupcall products. She is also involved in setting marketing strategy for the business.